MultiChoice Nigeria has announced a major price reduction on its DStv decoder. The company has slashed the price by 50 percent, dropping it from ₦20,000 to just ₦10,000 as part of an effort to attract new subscribers and make the service more affordable for more Nigerians.
The new price took effect immediately. According to the company, this change aims to provide more value and expand access to DStv’s entertainment offerings. With more people looking for budget-friendly options, MultiChoice hopes to bring its content to a wider audience.
John Ugbe, CEO of MultiChoice Nigeria, explained that the decision was made to ensure more Nigerians can enjoy world-class content, stating that the company intends to remove the cost barrier that stops many potential customers from subscribing. This step supports their goal of offering affordable and quality home entertainment.
Many customers had previously found the ₦20,000 price tag too high. By cutting the cost to ₦10,000, the company has made it easier for people to start using DStv. This also allows them to explore different subscription packages based on their needs and budget.
The pay-TV market in Nigeria has become more competitive in recent years. Services like Startimes, GOtv, and online platforms are offering cheaper alternatives. In response, MultiChoice is working to keep its edge by offering lower prices and better value.
Along with the decoder price cut, MultiChoice has also improved its content lineup. DStv now features more local shows, live sports, movies, and international series. Customers can enjoy the English Premier League, UEFA Champions League, La Liga, and more. There are also new channels and a stronger video-on-demand platform through DStv Now.
Analysts believe that while the company may earn less from decoder sales in the short term, the long-term benefits could be much greater. More users will likely sign up, which increases subscription revenue over time, leading to more loyalty and stronger brand growth in Nigeria.
You need to slash the subscription fee by 50% for the common man. Instead you prefer to give national assembly members fee subscription